Hey there! I’m Beth

I typically let my work speak for itself. So take your time peeping the images and if you’re still interested in what I do best, take a look below. You’ll find some expertise, some resume-like words and my alma mater.

Would love to hear what you think!
Email me at bethmickalonis@gmail.com

Areas of Expertise

Creative/Art Direction
Branding
Packaging
Web & Print Design
Content Creation
Photography & Videography

Years of Experience

Senior Art Director

Media Logic
Sep 2006 - Sep 2014
Albany, New York

  • Worked with a team of designers, copy writers and web developers, providing art direction and design from concept to production on a variety of regional accounts (such as, MVP Healthcare and Autotask) and national brands (such as, Visa, JPMorgan and Chase.)

  • Lead Art Director for all JPMorgan and Chase creative work. Responsible for knowing these high level brands standards. Designed marketing materials, direct mail, landing pages, emails and credit card welcome kits. Oversee all final production of creative work.

  • Played a critical role in the development of the The Ritz Carlton Visa Rewards Card Brand standards. Art directed and designed much of the marketing materials associated with the Rewards Card program, including taking a lead role in the design and production of the physical credit card and welcome kit.

  • Designed and art directed developers on 2-3 large microsite projects for Autotask.

Adjunct Professor - Digital Imagery

The Sage Colleges
Sep 2007 - Dec 2007
Albany, NY

  • Taught a full semester of Adobe Photoshop technical skills 2nd year students

  • Guided their artistic expression

  • Gave students valuable feedback through class critiques and personal consultation


Graphic Designer | Production Designer

New York Press & Graphics
Jul 2001 - Sep 2006
Albany, New York

  • Designing print work and typesetting

  • Organizing production schedule

  • Preparing digital and camera-ready files for press

  • Responsible for operating and maintaining film & plate processor

  • Installing software and maintaining both PC and Mac based computers

  • Responsible for training new employees and managing their work flow


Assistant Volleyball Coach

The Sage Colleges
2001 - 2003
Troy, NY

  • Provide assistance to head coach and scouting

  • Run practice drills

  • Travel with team to all competitions

  • Provided support and leadership to the team

Agency Partner | Creative Director

AdSalt Creative
Self-employed
Jan 2021 - Present
Troy, New York

  • Creative Department Head

  • Photographer of Record & Design Lead

  • Strategic Concept & Execution

Freelance Creative & Photographer

Beth Mickalonis Design & Photography LLC
Mar 2017 - Jan 2021
Troy, New York

  • Concept and Design

  • Capture and edit photography

  • Attend client meetings

  • Estimate costs and schedule

  • 2017 Guest lecturer on commercial photography for HVCC photography students

Associate Creative Director

Creative Communication Associates
Oct 2014 - Oct 2018
Troy, New York

  • Work with all agency departments (research, account, digital, and creative) to develop strategies that differentiate our clients and refine their own marketing efforts with in the competitive higher education landscape

  • Oversee all creative deliverables for the agency (from project intake to concepting creative, design, print production and web development)

  • Lead the 4 person creative department, work with project manager to develop schedules and make sure projects run on schedule and on budget

  • Pitch new clients, meet with clients to understand project objectives and present creative

  • Outsource and manage freelance creative support

Education

Bachelor of Fine Arts

Alfred University
BFA, Graphic Design and Printmaking
1997 - 2001

  • Dean’s List - 1999-2001

  • Student Athletic Advisory Board - 1999-2001

  • Varsity Volleyball (4 years) - Captain 1999-2001

  • Theta Theta Chi Sorority - President 1999-2001

  • Greek Pan-hellenic Council - President 2001

  • Photolitho Print chosen for the AGFA USA Permanent Collection 1999